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Plus, it has a soft finish that makes it easy to blend into your cheeks to avoid the usual stark, muddy contour line you might get. Plus, the slim stick makes swiping and placing product an easy task, so you’re less likely to experience any mishaps — an added bonus for contouring beginners. While many contour sticks are better blended with a tool, we recommend using your fingers (especially when blending the highlighter side since it isn’t very pigmented) for a more refined finish. According to Los Angeles-based makeup artist Rachel OCool, the rich cool tones and matte finish of all nine shades also make these fantastic for creating the most natural shadows on your face.
FILMSTAR BRONZE & GLOWLIGHT TO MEDIUM
While it's not a liquid, it still left behind a dewy finish, which I loved. Ever since Madison Beer mentioned how much she loves one of the shades, the wands have been flying off the shelves for months at a time. Luckily, I was able to get my hands on one during the brand's latest restock. Even though the product is easy to apply, what bothers me is that it feels half-empty right away. You must squeeze quite a bit to get the product out, even after several uses. I’m not saying there isn’t enough product in there (because there probably is enough), but it gives the feeling that you’ve paid $40 bucks for a half-full product.
Charlotte Tilbury Hollywood Contour Wand
Not only do they gently glide across skin with ease, and since creams are moldable, they're even easier to blend into skin for a natural look (or to buff out an accidental heavy-handed application). "You have more control with cream products to create facial shadows,” says New York-based makeup artist Toni Greenwood. “They're great for all skin types and melt better into the skin than powder. The cream-to-powder formula can be blended in using your fingers, a brush, or a sponge — it’s pretty versatile and easy to use. One thing we don’t love about this product is that it only comes in three shades, so the chance that you’ll find a shade that goes well with your skin tone is limited. The Ogee Sculpted Face Stick is our favorite pick for mature skin because it’s super hydrating and ideal for folks who are dealing with wrinkles or dryness. The cream formula doesn’t settle into fine lines and wrinkles, and looks beautiful on aging skin.
CHARLOTTE'S MAGIC CREAM50 ML MOISTURISER
“I prefer to use a color that’s rich and warm but not too yellow/orange,” she explains. She also warns against contours that are too cool/grey, as they can leave a grey cast and make the skin appear dull. The creamy formulas were easy to blend, working well with sponges and brushes but blending best with fingers. Each swipe glided smoothly onto our tester’s skin without clinging to dry spots or accentuating fine lines. However, the lighter “concealer” shades ended up settling into the creases of her eyelids.
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Fenty Beauty Match Stix Matte Contour Skinstick
While yes, this is expensive, we think the high-quality, organic ingredients, along with the super-luxe packaging, make this pick worth the splurge. If you’re looking for a quick and easy way to contour your face, the Charlotte Tilbury Contour Wand is definitely worth checking out. This contour stick is super easy to use and gives you a natural-looking contour that lasts all day long. We consider the Anastasia Beverly Hills Contour Kit the perfect pick-up if you're just learning how to master the technique. The Patrick Ta Major Sculpt Creme Contour & Powder Bronzer Duo is a favorite of senior commerce writer Angela Trakoshis. "This set features a powder and cream contour, so you're getting the best of both worlds," she says.
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Alyssa Brascia is a staff shopping writer at PEOPLE, covering beauty, fashion, home, and lifestyle. She has previously written for InStyle, Shape, Southern Living, and Real Simple. Our tester liked that their combination skin looked radiant without appearing greasy, and the color kept its shade even after hours of wear, settling into the skin without oxidizing or accentuating uneven texture. Contouring and playing with light and shadow can help reshape, resize, enhance and define the look of your facial framework. In theory, anywhere you apply a lighter, brighter product will stand out and appear more prominent, and anywhere you apply a shadow or darker shade of contour will give you more depth and definition.
Part of the reason why this stick makes contour look so natural is its satin finish, which gives skin a filtered effect. We do wish the shade range was more expansive so more people could experience the stick for themselves, but we’re hopeful that Rare Beauty will add more soon. We updated this article in March 2023 to add new contour sticks the internet won't stop talking about, delete outdated oldies, and check in with new experts for the latest in contour sticks, just for you. Highlight is not a substitute for concealer, just an extra step to add dimension to your face.
Milk Makeup Sculpt Cream Contour Stick
It comes with a mini warm-toned contour stick, highlighter, and blush, all of which have a lightweight feel and dewy finish that basically blend right into each other. Just draw them all on at the same time (like this TikTok tutorial), then blend with the same brush or your fingers to melt all of the creams into your foundation or skin tint underneath. If you’re new to contouring, this foundation stick will make the process so much easier, says makeup artist Britty Whitfield. “It blends seamlessly with your foundation underneath, especially if they’re the same texture,” she says.
Make sure you apply a makeup primer and setting spray when using this pick. Another thing to consider is that this product only comes in three shades, so finding your perfect match might be difficult. With a luxurious formula and fancy packaging comes a high price tag — at $48 per stick, the Westman Atelier Face Trace Contour Stick is not cheap. What we love about this splurge is that it’s super creamy, blends into the skin perfectly, and has a clean formula that won’t irritate your skin. The formula is free of sulfates, phthalates, and parabens, and melts into the skin really beautifully.
Then she applies a thin veil of foundation, followed by contour, and uses concealer to perfect the complexion. “Using a large, cream product-friendly brush, start by warming up your forehead around your hairline, bringing the color around the perimeter of the face, tracing along the jawline and chin,” she explains. With a medium brush, apply along the cheekbone, adding a touch more color to the mid to outer (closest to the hairline) part of the cheekbone. From there, with a small cream product-friendly brush, trace along the nose, around the tip, applying a bit more contour to the areas of the nose you want to slightly slim or lift.

Although not technically a stick, the Charlotte Tilbury Hollywood Contour Wand comes with an easy-to-use cushion applicator that pinpoints application areas (like a stick) for a seamless sculpt with every use. Crafted with treated pigments, the liquid formula reflects light and also creates realistic shadows depending on the placement. I used to spend eons blending my jawline contour down my neck in the morning…until I met this bb. Its ultra-creamy formula seamlessly melts with my foundation or tinted moisturizer underneath. I just draw little dots wherever I want to sculpt (a lil goes a long way), then buff it out with the attached brush.
The Rare Beauty Bronzer Stick was the best bronzer we tested, and the Wet n Wild MegaGlo Makeup Stick is a great option for cost-conscious shoppers. But the best part about these powders was how they blended beautifully with our tester’s makeup. We’d trust this one to get us through a long evening out without looking any different than how we first applied it. Substituting for a warm California sun is the Hourglass Ambient Lighting Palette, a trio of shades that produces complexions so dimensional, it looked like a lighting crew was following us around.
Just an extra sweep of the deepest shade switched up the look from natural daytime to a dramatic sculpt for a night out. The shade our tester tried was perfect for her skin tone, mimicking the look of a shadow rather than leaning muddy or orange. Though it dried down fast, it was incredibly easy to blend out and build if you worked quickly, whether with fingers, a sponge, or a brush. The concept of contouring might look scary on social media, but it’s actually a lot easier than you might think — especially when you have the proper products and tools.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP. I'm Simone, a beauty expert but mostly just a huge lover of everything makeup, skincare, fragrances etc. Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships.
We like that it comes in four shade combos, helping you achieve a more customized look. Iman Balagam is a freelance writer with over five years of experience covering the beauty industry. Her work has been featured in outlets like Teen Vogue, Cosmopolitan, Byrdie, and Harper’s Bazaar.
Fyi, I also like to set this with a little translucent powder so it lasts all day. I don’t prefer one over the other, both tools work really well with the Contour Wand. As I said, I used the shade Light-Medium, and in my opinion, one layer wouldn’t be enough for medium skin tones, but since the formula is very buildable, I think a total of 2 to 3 layers would do the trick. While both cream and powder products work well with mature skin, certain formulas work harder to smooth over fine lines and wrinkles. Madiraju calls the Danessa Myricks Groundwork Palette (powder) and Fenty Beauty Match Stix (cream) “go-to’s” for mature skin in his makeup collection.
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